1. 1 Why would I want to use social media? Is it not just a passing fad…

    Social media is a great way to communicate to both your existing and potential customers of what your club is up to and how they can get involved.

    With the 6 degrees of separation theory – everyone in the world is connected via 6 people who also know 6 different people - essentially you have the ability to chat to everyone in the world!

    One of the main strengths of mountain biking is mountain bikers and your friendly/laid back attitude – social media is a great medium to chat to your customers in an informal manner.

    Some stats….

    Facebook
    • More than 750 million active users
    • 50% of active users log on to Facebook in any given day
    • Average user has 130 friends
    • People spend over 700 billion minutes per month on Facebook
    Twitter
    • 460,000 new sign-ups daily
    • 155,000,000 Tweets per day
    • 200,000,000+ registered users

    Guide to getting the right social media for your business is available from Business Gateway here - http://www.business.scotland.gov.uk/bdotg/action/layer?site=202&topicId=1087384801&tc=ebaug11

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  2. 2 How do we manage our social media sites? Being honest – social media will take time – and who needs to do what…..

    Decide what you are going to post and how often you will update your page. Whilst this doesn’t need to be every day it should be at least a post or 2 a week.

    The main role when using social media is to nominate a moderator within your business for all your social media activity. This persons role will be to ensure all content is posted is appropriate and monitor all posts to ensure no-one is behaving inappropriately. This is especially true if your business works with children and young people.

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  3. 3 OK. Sold – how do I set up on Facebook? Lets get to the business…..

    Step-by-Step Guide to Setting a Business Page on Facebook

    Go to www.facebook.com

    This wheel does not need re-invented –

    Facebook have a guide available - http://www.facebook.com/pages/learn.php

    There are also guides on external sites (DMBinS is not responsible for any of the content posted on external sites):

    Fancy Facebook Pages
    A video explaining the process

    It is advised to link your facebook to your twitter account.

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  4. 4 OK. Sold – how do I set up on Twitter? Lets get to the business…..

    Step-by-Step Guide to Setting a Business Page on Facebook

    Twitter is really really easy to set up:

    Go to www.twitter.com

    Enter Your real name, business email and password(of your choice)

    On the next page make sure your username is your business name (or as close as you can get it!

    Click create account!

    Done!

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  5. 5 What content should we post? Content and tone is key…

    The obvious content to put on your social media site is your business notices – when you are open, services you offer, what you are upto, any special offers etc

    It is also worth checking our riders homepage and news for interesting videos, images and quizzes etc which you can link to in your facebook page. This will create a buzz around your business and ensure that your customers feel part of the mountain biking scene in Scotland.

    Most mountain bikers are fairly sociable animals so you should try and use an informal tone and a spot of (appropriate) humour.

    A useful guide to what content you should post on social media sites is here (DMBinS is not responsible for any of the content posted on external sites)

    http://www.creativeboom.co.uk/tips/how-to-make-the-most-of-twitter/

    http://www.creativeboom.co.uk/tips/tips-for-having-an-engaging-facebook-business-page/

    Happy facebook-ing and tweeting!

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  6. 6 Child protection concerns Is there anything we need to monitor if we are using social media with children and young people….

    You will need to monitor the use of your social media and ensure the content you post and also what your customers post is appropriate.


    Although aimed at sport clubs there is an in depth guide which you may find useful - 'The NSPCC Child Protection in Sport Unit guidance
    Social Networking services, social media and sport" This will also help you set up an online presence, considering the safety implications for children and young people, your staff and organisation.

    This guide is very thorough, however it can also be quite daunting and it is worth considering the benefits of using social media and ensuring your business takes the appropriate steps to ensure both your business is covered, in terms of its good practice (as outlined in this toolkit), and, most importantly, children and young people within your club are kept safe from harm.

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