Case Study Info
  • Name: Learn to Ride - Women's Bike Festival Pammy Johal
  • Title: Director of Backbone
  • Email: info@backbone.uk.net
  1. 1 What are the aims of the project? To provide a safe, fun and comfortable environment for all women . . .

    What are the aims of the project?

    Objectives

    To provide a safe, fun and comfortable environment for all women & their children to have a go at biking and walk away feeling they want to do more! To provide a range of stalls, activities and workshops that make biking easy and accessible.

    Aims:


    • To provide a variety of bikes for women & children to try out for the 1st time
    • To help the women understand how biking can enhance our quality of life:
    o Family recreation & fun
    o Active and healthy life
    o Sustainability & addressing climate change
    • To sign post women on where to bike and who with: organisations, woodlands, mountain bike centres, clubs etc
    • De mystify the technical nature of bikes by providing:
    o Knowledge on basic parts of a bike
    o Knowledge on basic repairs of bike
    What target group was your project aimed at?

    Women and children cannot &/or who lack the confidence to ride a bike
    Community organisations working with women
    Particular emphasis to attract BME women, but not exclusive to BME women

    Key reasons for participation
    • A women’s only space where the women didn’t feel silly or out of place
    • Always wanted to learn to ride a bike
    • Never heard of or had an opportunity to do this kind of event
    • Wanted a fun day out with other women
    • Wanted to have a go!
    • Want to be able to go out with my children and share their experience on a bike
    • Help me get healthy
    • Increase my confidence
    • Help me enjoy the outdoors

    All the women expressed a desire to get involved in further similar events for women, with some stating they knew a lot of women who were not here today but would attend should another event be held.

    How did you identify the need for the project?

    Consultations with existing communication groups and Forestry Commission Scotland.

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  2. 2 What did you do and how did you do it? The event took place for one day at Pollok Park, Glasgow which has mountain bike trails in their woodland . . .

    Where was the event?

    The event took place for one day at Pollok Park, Glasgow which has mountain bike trails in their woodland space and suitable beginners area close be. It is easily accessible by public transport for those living within the central belt of Scotland. Support for transport was also available to those living outside of Glasgow.

    The team at Pollok Park and Strathclyde Police Recreation Association were extremely supportive with hands-on support with the event.

    Bike Organisations


    We invited local bike clubs, organisations, retailers and individuals to provide a range of activities to encourage women to get involved and be comfortable around bikes. We had very positive responses from:
    • Glasgow Bike Shed
    • Common Wheel
    • Go Active
    • Bike Club
    • Healthy & Happy Shake
    • Strathclyde Police
    We limited the number of stands due to available space and to ensure we focused on practical biking activity.

    Women specific bikes were hired and delivered from RT Bikes & Fishing – Glengarnock

    Activities & Stalls


    All stalls provided information on how to continue biking locally plus:
    • 3 “learn to ride” stations running 1hr sessions every hour
    • Go Active: Tandem for visually impaired
    • Common Wheel Stand:
    o How to choose a bike
    o How to change a flat tyre
    • Bike Club:
    o Basic bike maintenance
    o How to choose a bike
    o Bike lessons
    • Strathclyde Police:
    o Activities offered
    o Women’s support
    o How to get involved in the community
    • Backbone
    • Forestry Commission Scotland
    • Developing Mountain Biking Scotland

    Recruitment 


    Our recruitment drive consisted of distributing an initial information leaflet and email to the Forestry Commission, Developing Mountain Biking in Scotland (DMBinS) and Backbone’s network of BME, Women’s and Biking organisations across the central belt of Scotland. These were followed up by telephone conversations by Backbone.

    Who did it involve and how did you go about getting them involved?

    Community groups through our existing network, flyers to shops/clubs/ and bike Scotland

    What was the budget for your project and how/where did you source funding?

    £3000, was received from Forestry Commission Scotland

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  3. 3 What were the project outcomes/results? Prior to the day we had over 60 women interested in attending the day from Glasgow, Edinburgh, Dundee, Perth and Aviemore . . .

    Attendance at the event

    Prior to the day we had over 60 women interested in attending the day from Glasgow, Edinburgh, Dundee, Perth and Aviemore. We had over 40 women/children attend the event from Edinburgh, Glasgow & Dundee. Unfortunately we lost some of our registration forms due to an unexpected storm where we lost some of our paperwork!

    All the women lacked confidence in riding a bike, with at least 10 who had never ridden a bike. All the women felt that both their personal confidence and biking confidence had increased considerably after the day.

    How did you monitor and evaluate the project? 


    Statistics, follow up phone calls, photos etc

    What one features of your project would you highlight as a particular success or unique aspect? 


    BME women’s level of enthusiasm!!

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