Case Study Info
  • Name: Air Maiden - Mini Maidens Attack Squad
  • Title: Mini Maidens Attack Squad
  • Email: info@airmaiden.com
  1. 1 Aims of the Project How did you identify the demand for the project? What are the foundations of the club?

    To empower girls to fulfil their potential and ambitions in cycling whether it's becoming a world class racer, improving their skills so they can ride with their friends or just to keep fit.

    AIMS:
    To provide opportunities for girls (8-18) throughout the country to access training, events, funding and mentoring across a range of cycling disciplines.

    To provide mentoring opportunities from expert coaches across a variety of disciplines with a focus on
    racing

    To provide opportunities for girls and young women to come together to participate in a supportive
    learning environment with their peers.

    To encourage girls at the upper age limit to remain within the sport if they so desire by providing opportunities for training and mentoring

    To provide these opportunities by accessing appropriate funding and sponsorship •To raise the profile of women in cycling and their representation in cycling disciplines

    What target group was your project aimed at?

    Girls aged between 8 & 18 all across Scotland

    How did you identify the need for the project?

    Working with local clubs and in local schools it’s obvious that although there are a lot of young girls riding bikes the drop out rate is really high as they approach high school. There are many social reasons for this happening, and it can be hard to change this ingrained behaviour, but one thing we know is that girls love riding with other girls and they feel more comfortable being coached and led by females who they can relate to. We want girls to feel like cycling is something they can do for fun with their friends, or they can progress on to making it a career – whether it’s as a professional cyclist, an engineer who designs and builds bikes or a mechanic who owns their own business.  We want to make sure they’re given the same opportunities as their male counterparts and are always treated with respect. We have a large network of amazing coaches, mentors and supporters who can help make that happen.

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  2. 2 Actions What did you do and how did you do it? Who did you involve? What was the budget for your project and how/where did you source funding?

    What did you do and how did you do it?

    We started with a skills weekend organised through Air Maiden (a coaching business run by Lynne for Women who want to push their boundaries on a bike). It sold out quickly and was a great success, with girls of all ages coming from all over Britain to join us for an amazing day of coaching and meetingnew friends.  Since then we’ve officially formed as a club and are affiliated with Scottish cycling and are now open to any girl who’d like to join our project.

    Who did it involve and how did you go about getting them involved?


    It was advertised through Air Maiden, so we ended up with girls whose Mums had already done events and coaching with Lynne. We also had girls from local clubs like Peebles CC, KICC and Cranked


    What was the budget for your project and how/where did you source funding?

    We are still to apply for funding but we have recently received a sum of money from the organisers of Jayfest which will be used to fund a foundation helping girls who are struggling financially to enter and travel to races, buy equipment that will progress their cycling etc.  We’ve also received great support from companies like Islabikes, Mudhugger, Jungle Products (Santa
    Cruz) and Flare Clothing.

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  3. 3 The Results

    Still to be decided :-)

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  4. 4 Future Development Do you have any recommendations for other people running a project like this in future? How do you plan to develop the project so that it keeps on working in the future?

    Do you have any recommendations for other people running a project like this in future?

    Start with your passion then build from there. You need to ensure what you’re providing is the best quality possible, especially if it involves kids. Make sure you talk to Scottish/British Cycling who can help you with the administration of a club and will keep you right on what you need to do to ensure kids are dealt with properly (i.e. getting PVG checks, having a welfare officer etc) and make sure the people you enlist to help are properly qualified and experienced.

    How do you plan to develop the project so that it keeps on working in the future?

    We’re currently working with female coaches from other parts of the country who we hope will set up satellite clubs so girls don’t have to travel too far to access what we have to offer.  We’re also committed to helping women who are keen to go through the coaching process so we
    can train more women to help run the project. This will be done with funding and mentoring.

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  5. 5 Additional Information Is there anything else you’d like to tell us about your club?

    Mini Maiden has their own page on this website

    Have a look at our video that won the amateur film competition at the Peebles Outdoor Film Festival 2017

    Project Attack Squad from LucyGrant on Vimeo.

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