THURSDAY 17TH NOVEMBER - TOURISM & ECONOMIC DEVELOPMENT DAY
GARY FISHER – MTB LEGEND
Gary Fisher who is regarded globally as one of the inventors of the modern day mountain bike and a pioneer in the sport of mountain biking, will speak about innovations in the sport, past, present and future. Gary accepted the invitation to speak at the conference with no hesitation. He is looking forward to visiting Scotland again and sharing his experiences in mountain bike innovations. He will also be discussing the key innovations needed to help progress the sport not just in Scotland, but globally.
As well as being an inventor, creating bikes that sold all over the word, Gary is a racer and started competing in road and track races at age 12. He was suspended in 1968 because race organisers cited a rule that his hair was too long. By 1972 this rule had been repealed and Fisher's career continued. He won the TransAlp race in Europe and a Masters XC national title, holds the fastest ever time on the iconic ‘Repack’ course and has 7 lifetime achievement awards
PROFESSOR GERAINT FLORIDA JAMES – EDINBURGH NAPIER UNIVERSITY & MTBCoS
Geraint is a highly acclaimed Professor in the School of Applied Sciences of Edinburgh Napier University and Lead Academic at the Mountain Bike Centre of Scotland (MTBCOS). He is also an associate editor of the Journal of Science and Cycling at Irish and British Cycling Coaching Conferences, as well as the World Congress of Science and Cycling. Geraint currently trains a number of elite athletes competing in the Enduro World Series, many of whom will be racing at the EWS qualifier at Kinlochleven on the days following the conference.
He is convinced that the same natural infrastructure that contributes to producing the huge number of elite mountain bikers currently based in Scotland, has also got the potential to produce world class mountain biking products. The key is to unlocking that potential. In his talk he will explore the various methods employed at the Mountain Bike Centre of Scotland helping to unlock this potential by creating easy opportunities for business and academia to work more closely together.
ANDREW DENTON – OUTDOOR INDUSTRIES ASSOCIATION
Andrew Denton has been working in the outdoor trade since 1984, starting his career in outdoor education and then moving on to a series of senior management and ownership roles in businesses such as Rohan, Mountain Equipment, Sprayway, The Peaco Group, the Outdoor Sports Company and now climbing walls.
He is best known as the founder and co-owner of the modern Mountain Equipment brand where he worked for over 15 years. Today he works as the CEO of the Outdoor Industry Association (OIA), the body that represents the UK Outdoor trade to government and across the world.
At the conference Andrew will be presenting on how the OIA is bringing the outdoor industry together to undertake joint promotions and ensure it has a powerful lobby voice to government. He will present on the research which underpins the lobbying to government and the effect that high quality research and effective presentation can have on influencing decisions.
ADRIAN GREINER – BIKE PLAN SWITZERLAND
Zermatt aims to establish itself as an attractive mountain bike destination in the future through services tailored to the needs of the market.
Adrian Greiner explains how they are innovating by creating a mountain bike destination which can be sustainably developed with all parts working together including trail design, marketing, bike hotels and riders. In doing so, he shows which instruments accelerate the planning processes, how important coordinated development is for success and how the infrastructures that have developed from this can in turn impact the market.
GRAEME McLEAN – DEVELOPING MTB IN SCOTLAND
Update on the delivery of the refreshed national strategic framework for mountain biking in Scotland.MARK TATE – CAIRNGORMS BUSINESS PARTNERSHI
Creating innovative packages for mountain biking in the national park area.
MOIRA FORSYTH – SCOTTISH ENTERPRISE & STEVEN FINLAY – FRONTLINE
Research into the economic impact and growth potential for tourism and product development in Scotland.
SCOTT ARMSTRONG – VISIT SCOTLAND
Impact of the first 6 months of the new era of VisitScotland on promoting mountain biking and cycling tourism.
Bike Hotels: An example of an international destinations good practice & investigating how they could they be rolled out in an innovative way across Scotland?
Is unsustainable singletrack the innovative solution to growing the trail network? And can Enduro events help land managers to deliver this?
An MTB Industry Association for Scotland?
Does the mountain bike industry in Scotland need an industry led association to give itself a co-ordinated voice and promote its importance and protect its interests?
Sold? Then get over to our booking page now!