2016 Conference Programme - Day 2

FRIDAY 18TH NOVEMBER - PARTICIPATION AND SPORT DEVELOPMENT 

Download the agenda for the day.

SPEAKERS

Martyn Ashton – Legend

Martyn Ashton1Martyn is a former British and World Champion mountain bike trials rider, stunt rider and team manager. He had been riding professional trials since 1993 and is a bone fide mountain biking legend. He has been credited with turning trials from a niche form of riding into the sport it is today. Ashton was paralysed in an accident in 2013, during a bike trials demo at the British Moto GP. He is inspiring, funny and describes himself as extraordinary from the waist up. Innovative ideas and designs have helped Martyn get back in the saddle. Always looking to the future and keen to motivate others, his long-term aim is to use his own breakthrough to help other disabled people experience the joy and freedom of cycling.

In his speech he will share his experience in mountain biking and the innovations that he has seen that have improved the sport – not only products but also athlete development, training, preparation, adventure. He will also give his opinion on the key innovations needed to help the sport progress and, following his accident, his new perspective on the innovations he thinks are required to help make mountain biking more inclusive.

Lee Craigie – The Adventure Cycling Syndicate

Lee CraigieLee has raced XC Mountain Bike for Scotland in the 2014 Commonwealth Games and for GB in World and European Championships. She has forced her way through bog and over high cols all over the Scottish Highlands and the French Alps including riding fully self-supported off road on a Fatbike from Geneva to Nice.

Lee will be presenting on how she developed an innovative project which utilises mountain biking as a tool to engage and improve the lives of young people with mental health or behavioural problems. Lee will also present on a unique collaboration, ‘The Adventure Syndicate’, which has brought together a group of inspirational cyclists and adventurers, who all happen to be women, and how they are helping to inspire more women to ride more often.

Pamela Barclay – Brand and Product Director Endura Ltd

Lifestyle Image Web Following her graduation in Business and Clothing Technology, Pamela cut her teeth for number of years in the sportwear and menswear ends of the rag trade working within sourcing, design and product development at Blacks, Austin Reed and John Lewis. She returned to Scotland in 2007 to work with Jim McFarlane, founder of Endura technical cycle apparel, and together they have grown the brand to the status of a key global player employing around 150 staff and selling in over 40 countries. Their offer covers a vastly broad church from mountain to road via commute and triathlon, built around an ethos of no-nonsense and bulletproof performance. The brand has been at the vanguard of a number of cutting-edge, often unorthodox, developments which have gone on to reset the industry benchmarks….hence the internal mantra ‘Renegade Progress’.

Endura work with a host of athletes and talent including Movistar Team, the #1 ranked World Tour road race team, and mountain and street trials legend Danny MacAskill. Endura and Danny share a proud Scottish heritage and strong mountain biking roots. It is a powerful, self-confident partnership but also great for Scotland and reinforces this wee country’s position as a hub of biking excellence.

Pamela will be highlighting Endura’s new innovative project, Lifecycles Barn, where they will be combining the strengths of the private, public and third sector to help bring mountain biking to children and young people from deprived areas who would never otherwise get the opportunity to experience and participate in the sport.

Thomas Larssen Schmidt & Mark Torsius – International Mountain Bike Association Europe

Mark Torsius Low ResSince 2013, Mark has held the post of IMBA Europe’s first full-time director. He previously led advocacy efforts for the Dutch Tour Cycling Union (NTFU), a cycling organization that counts more than 53,000 members and 470 affiliated clubs. He also founded the NTFU’s Singletracks arm, which focuses on the mountain bike community. for over 3 years now and his remit, simply put, is to create, enhance, and preserve great trail experiences for mountain bikers across Europe.

Mark will discuss how innovations across Europe are helping to increase participation in mountain biking and volunteer engagement.
Thomas will present on a case study of the innovative Danish approach to volunteering in mountain biking and trailbuilding.

In the last 15 years, the Danish trailbuilding scene has risen from zero trails and zero volunteers to more than a hundred trails and thousands of volunteers. This is the result of an innovative approach from the governing body and landowners that both allowed and invited trailbuilders to start trail projects in the national forests across the land.

The presentation will tell the story of how an innovative approach helped landowners, with minimal resources, to create a huge success story. The presentation also tells the story of how the Danish Cycling Association has embraced trailbuilding and advocacy as part of their portfolio. These things combined are starting to create jobs in Denmark and we are also experiencing a growing mountain bike tourism resulting in the growth of the Danish economy.

Pete Crane – Cairngorms National Park Authority

How CNPA has worked with partners to develop paths that meet the needs of walkers and mountain bikers, and the challenge of promotion and future development in protected areas.

Dr Lesley Ingram –Research & Commercialisation Technician Edinburgh Napier University & Mountain Bike Centre of Scotland

Lesley Ingram Go GirlsLesley is an ex-XC world cup rider who has doctored in the study of Sports Medicine, Sleep Medicine and Physiology.

Lesley will be presenting on the innovative approach that Edinburgh Napier University has taken through their School of Applied Sciences in working, developing and engaging with mountain bike and cycling participation and sport projects.

Craig Burn, Chief Executive Officer for Scottish Cycling

Craig joined Scottish Cycling as Chief Executive in 2011, bringing with him a sport’s management career spanning more than 20 years. His experience in commercial leisure management and sports development across local, regional and national levels has brought key skills to a high performing modern sports government body. In his earlier years Craig worked on leading programmes and initiatives for sportscotland where he successfully set up Scotland’s first Regional Sports Partnership. Currently Craig is working with a strong senior management team to drive the organisations four year strategy that paves the way to realise Scottish Cycling’s vision for cycling to be the most successful and popular sport and physical activity in Scotland.

During his presentation he will be sharing the work that Scottish Cycling (SC) have been doing to support the player pathway, and what they aim to do over the coming years. He will discuss the importance of mountain biking, particularly to Scotland and therefore to Scottish Cycling. and how SC must continue to grow the discipline in a sustainable and planned approach. Working with the MTB sector to innovate, collaborate and demonstrate its wider societal impacts as part of a long term strategy.

Graeme McLean – Developing Mountain Biking in Scotland (DMBinS)

Graeme will be presenting on the refreshed National Strategic framework for mountain biking in Scotland and the key actions which are helping increase participation and encourage sport development.

INNOVATION WORKSHOPS

Workshop 1 – Panel Session with Highland Council, CNPA, Open MTB & British Cycling

Responsible Access: What are the implications of outdoor access in Scotland and how would these be implemented in England & Wales?

Workshop 2 – Facilitated by Scottish Cycling & The Adventure Syndicate

Increasing Participation in Women’s Cycling: How the roll out of a plan for women’s cycling is being delivered. How can this be built upon into 2017 and beyond?

Workshop 3 – Facilitated by British Cycling, Glenmore Lodge & Scottish Cycling

Mountain Bike Leadership: How can we innovate and grow mountain bike leadership to increase participation and ensure leadership contributes to the wider sporting pathway?

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