Mountain bike tourism is a growing segment of the adventure tourism market. In particular, destination mountain biking is one of the engines fueling this growth. Communities or regions hoping to position themselves as mountain bike destinations must evaluate their "product" as it relates to global trends in the sport, competing destinations and their target markets. These questions provide the focus for the following study.
This study aims to determine the following:
Image courtesy of H&I Adventures – a Scottish based business who run mountain biking tours in Yukon, Scotland and other locations around the world.