Research Info
  • Title: Getting Active Outdoors
  • Researcher Name(s): Outdoor Industry Association & Sport England
  • Email: info@theoia.co.uk

Getting Active Outdoors: A Study of Demography, Motivation, Participation and Provision in Outdoor Sport and Recreation in England.

The report was commissioned by Sport England and produced in partnership with the Outdoor Industries Association. It examines the demand and supply of outdoor provision and takes an in-depth look at the profile of the outdoor consumer.

The research looks at the outdoors activity market, its scale, its stakeholders, the trends and opportunities and examines what motivates people to be active in the outdoors and how provision can be mapped against participation to identify gaps and opportunities.

The insight was launched on 9 June 2015.

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Summary document

Full report (9MB)