Mountain bike tourism is growing and is a key pillar of the adventure tourism market. We know that Scottish mountain bike tour operators are amongst the best qualified guides in the world.
This award celebrates these companies and the fantastic job that they do in showcasing Scotland right across the globe.
The winner of the 2019 Award - GoWhere Scotland
Extract from the GoWhere Scotland Submission
We’ve been doing our thing since 2008. And as you’d expect, things morph - priorities change, and what’s important becomes more and more apparent. Go-Where Scotland began as a Scotland-wide mountain bike guiding service and incrementally over time we responded to the market and evolved into a specialist Scottish mountain bike package holiday outfit with a reputation for infusing a distinct Scottish flavour into every trip.
More and more we’ve recognised the fundamental principles that drive us as humans behind the business, in the business, and everyone we work with. ‘RIDEMÒR’ is the expression of who we are and what we do. We’re a mountain bike tour operator but we’re more than that - we utilise our place in the market and the industry to bring about positive change for Scotland, for our visitors, and for those that do not have the opportunity to experience the physical and mental benefits and sheer joy that riding mountain bikes on Scottish soil can have.
Derived from mòr (Scots Gaelic for ‘great’ and ‘big’), it's the expression of husband and wife team Aneela and Andy McKenna’s passion for Scotland; it's the impact they and their pool of 10 (and growing) professional freelance guides strive for in every mountain bike experience created since turning a lifelong hobby into Go-Where Scotland in 2008.
Scotland's a magical place. For a small country, it packs a mighty punch. It gets under your skin. In a good way. Clients can experience it with our help by tapping into a lifetime’s knowledge of Scotland's best trails, magical landscapes and sharing and benefitting from the relationships and people they’ve met along the way.
Irrespective of fitness or ability - if it’s two wheels on Scottish dirt, we know the logistics on land and sea to make the very most of guests’ riding time, to connect with culture, the locals and to show the hidden gems, the off-map trails, the best inns, pubs and restaurants with a team of professional guides ready and waiting to help plan our clients’ next mountain bike adventure.
Our product range is diverse:
● Guided, self-guided and bespoke mountain bike, gravel and bikepacking adventures in the Tweed Valley, Trossachs, Highland Perthshire, Cairngorms, Royal Deeside and Angus Glens, Lochaber, Wester Ross and the Inner and Outer Hebrides; ● Organising and hosting industry press camps and product launches ● Community events and rideouts e.g ‘Afternoon Tea Rides’, annual women’s charity MTB mini festival ***CONFIDENTIAL***
● Mòr Diversity projects e.g girl’s bikepacking trips working with local schools and bike clubs to build confidence and encourage future female leadership into mountain biking; offering job shadowing opportunities to those aspiring to be leaders and contributing Go Where’s knowledge and expertise e.g. as part of the launch of this year’s British Cycling’s Ride to Leader programme.