What we do

Our core purpose directly supports the Scottish Government's Economic Strategy and the industry growth ambition detailed in the tourism industry strategy, The Tourism Framework for Change:

To maximise the economic benefit of tourism to Scotland.

More specifically we:

* Market Scotland to all parts of the world to attract visitors.
* Provide information and inspiration to visitors and potential visitors so they get the best out of a visit to Scotland.
* Provide quality assurance to visitors and quality advice to industry partners to help the industry meet - and strive to exceed - visitors' expectations.

Where we want to be

We want Scottish tourism to become:

One team for tourism, working in partnership to exceed visitor expectations.