Case Study Info
  • Name: Go Where
  • Title: Collectively Offering an Outstanding Experience
  • Email:

Go Where is a mountain biking guiding and transport company. They also own self-catering accommodation in Innerleithen (, which welcomes cyclists and mountain bikers and is part of the Tweed Valley Tourist Consor tium’s Mountain Biking Hospitality Scheme.

Go Where owner, Andy McKenna, says, “Mountain biking enthusiasts tend to be quite self-sufficient so our visitors looking for guiding are often novices or improvers. They may not have the knowledge or navigation skills to set out on their own, so we can provide a ‘hand-holding’
service and itinerary to match their fitness level.” 

“Our tours can take us all over Scotland so we’re always looking for new places to eat, suitable accommodation and unusual activities for our clients to enjoy on ‘off-bike’ days. We look for quality services across all budgets; places with a Scottish feel that will offer great memories.There’s a section on our website that talks about collaborative opportunities – we already work with a lot of businesses, brands and events.”

Andy’s latest innovation is a joint venture with Dirt School, a mountain biking coaching company. They have been awarded the Tourism Innovation Fund by Scottish Enterprise to create ‘learning trips’ for mountain bikers, which will take groups on a journey through the sites and tastes of Scotland while building biking skills.
Go Where’s top tip: “Get in touch with businesses like ours to understand what we provide.We need to collectively offer an outstanding experience in Scotland to stay competitive”

This is an excerpt from the excellent Tourism Intelligence Scotland ‘Mountain Biking Tourism in Scotland Guide’ download your copy now!