1. 1 Why would I want to use social media? Is it not just a passing fad…

    Why would I want to use social media?

    Social media is a great way to communicate to both your existing and potential members of what your club is up to and how they can get involved.

    With the 6 degrees of separation theory – everyone in the world is connected via 6 people and they know 6 different people - essentially you have the ability to chat to everyone in the world!

    Whilst chatting to the whole world may appeal to the more egotistical club organiser the main advantage is building a scene within your local community. You can use your club members different strengths – some may be interested in photography or making videos etc. This will create a buzz around your club and help generate members and make everyone feel a part of something.

    One of the main strengths of mountain biking is mountain bikers and your friendly/laid back attitude – social media is a great medium to showcase how cool you and your club are.

    Social media is also widely used by children and young people, although many sites will only allow users over the age of 13, indeed “63% of young people say that thanks to the internet they feel part of the group and communities”
    EU Kids Online: Comparing Children’s Online Activities and Risks across Europe: Hasenbrink, Livingstone, Haddon, Kirwil and Ponte, 2007.

    Some stats….

    • More than 750 million active users
    • 50% of active users log on to Facebook in any given day
    • Average user has 130 friends
    • People spend over 700 billion minutes per month on Facebook

    • 460,000 new sign-ups daily
    • 155,000,000 Tweets per day
    • 200,000,000+ registered users

  2. 2 How do we manage our social media sites? Being honest – social media will take time – and who needs to do what…..

    How do we manage our social media sites?

    Decide what you are going to post and how often you will update your page. Whilst this doesn’t need to be every day it should be at least be a post or 2 a week.

    The main role when using social media is to nominate a moderator for all your social media activity. This persons role will be to ensure all content is posted is appropriate and monitor all club members posts to ensure no-one is behaving inappropriately. This is especially true if your club works with children and young people.

    The person nominated as moderator should be well known within the club and complete an agreement which will ensure both parties understand the role. See the 'orange tabs' in the banner to download a sample agreement.

  3. 3 OK. Sold – how do I set up on Facebook? Lets get to the business…..

    Step-by-Step Guide to Setting a Club Page on Facebook

    This wheel does not need re-invented –

    Facebook have a guide available - http://www.facebook.com/pages/learn.php

    There are also guides on external sites (DMBinS is not responsible for any of the content posted on external sites):

    Fancy Facebook Pages A video explaining the process

    It is advised to link your facebook to your twitter account.

  4. 4 OK. Sold – how do I set up on Twitter? Get me tweeting now.....

    Step-by-Step Guide for Setting Up a Twitter Account

    Twitter is really really easy to set up:

    Go to www.twitter.com

    Enter Your real name, business email and password(of your choice)

    On the next page make sure your username is your clubs name (or as close as you can get it!)

    Click create account.


  5. 5 What content should we post? Content and tone is key…

    What content should we post?

    The obvious content to put on your club site is your club notices – local rides, trips away, events,

    It is also worth checking our riders homepage and news for interesting videos, images and quizzes etc which you can link to in your facebook page. This will create a buzz around your club and ensure that your members feel part of the mountain biking scene in Scotland.

    Most mountain bikers are fairly sociable animals so you should try and use an informal tone and a spot of (appropriate) humour.

  6. 6 Child protection concerns Is there anything we need to monitor if we are using social media with children and young people….

    Child Protection Concerns

    You will need to monitor the use of your social media and ensure the content you post and also what your members post is appropriate.

    We recommend all clubs read and understand the different roles and responsibilities of managing social media sites and ensure individuals have enough time to ensure the clubs use of social media is acceptable.

    Based on samples from safenetwork we have developed an agreement for adult moderators which details what is expected of them as a moderator. This can be downloaded from the 'orange tabs' on the banner at the top of the page.

    We recommend that along with your consent forms you also incorporate a social media agreement with the children and young people within your club. There is a sample agreement available to download from the 'orange tabs' on the banner. Based on information from safenetwork

    There is also an in depth guide which you may find useful the NSPCC Child Protection in Sport Unit guidance -
    Social Networking services, social media and sport: guidelines for safeguarding children and young people this will also help you set up an online presence, considering the safety implications for children and young people, your staff and organisation.

    This guide is very thorough, however it can also be quite daunting and it is worth considering the benefits of using social media and ensuring your club takes the appropriate steps to ensure both your club is covered, in terms of its good practice (as outlined in this toolkit), and, most importantly, children and young people within your club are kept safe from harm.